THE CHALLENGE

Innovation is an essential element to any company that wants to face up new threats in business. Companies are exposed to growing pressure exerted by extern agents. Just remaining is not enough to succeed even to survive. It requires being involved in continuous evolution. The shorter and shorter lifecycle of products and services, the need to add a differential value to business, or having a good strategy to fight against turbulences in technological environment, are all examples of factors that could finish off our company. 

Exploiting those opportunities offered by changes around will allow us to:

• Create and add value to products
• Take up unexplored sectors in the market
• Improve use of materials and services within the company
• Reduce costs
• Access to new distribution channels
• Attract new clients and gain ones from competitors
• Get organizational and managerial improvements

If we want that our business improve and growth, we have to assume challenges, propose new objectives, break paradigms. Disregarding innovative spirit will become a barrier that will difficult the success of our company. 

Innovation favours creation of competitive advantages in those organizations, as it allows enlarging markets, improves efficacy and efficiency, and contributes to a better professional training. Nevertheless, adding scientific, technological or organizational newness is not enough to defend a privileged position in the sector: to be different from our competitors, not only we must be able of applying incremental innovations in our products and services, but lead and react against Disruptive Innovations. If one company is able to launch a breaking product, the effect in the company will be extraordinary positive, but devastating for competitors. It is necessary to be prepared for this: an innovative company, able to dynamically adapt developing or reacting against disruptive innovation, will own a powerful key weapon to succeed in business. 
 

DISRUPT-IT: FROM THEORY TO PRACTISE

A detailed study about Disruptive Innovation, both in industrial and research environment has delivered a conceptual framework, composed by several primary and supplementary modules included in a process to promote the generation of innovation potentially disruptive. A prerequisite for these activities is the capacity to break with existing paradigms related to market, business and products. These objectives have allowed Disrupt-it project partners to exploit innovative and customized solutions that allow enterprises to face up these challenges. 

The modules of Opportunity Recognition and Opportunity Development are considered as key factors when generating and managing ideas. The Opportunity Recognition module is composed by methods and tools that will help enterprises to challenge current assumptions about their business environment and they will help to improve sensibility against external and internal signs. The Opportunity Development module is composed by a software application of Idea Management (Ideas Pipeline) and its portfolio. The new product/service In the Solution Development module new product/service development projects are started. And in Exploitation phase those products pre-commercial, potentially disruptive, just us new marketing and distribution channels are selected. 

To get the best from the conceptual framework is needed to interoperate with factors that will provide the success in each module:

Innovation Strategy provides help in making decisions about investing in disruptive ideas, exploiting non-familiar markets and generating a solid base for creativity and support for Disruptive innovation.

Human resources: innovation is not possible without the help of employees

Enterprise Ecology: the culture, the environment and the infrastructure suitable for the company. This must be sensible to External Environment and Markets, which promote knowledge transfer and business intelligence towards innovation process, providing then disruptive innovation. 

Please join us and know how we can help you to overcome the challenges!!